Moodboard

USD Hahn – Website Content Refresh

Website Kickoff

Prepared by:

Quick Jump

Project Overview

We’ve digested your answers and pulled out the items we felt were important to discuss along with some questions to follow up on.

Elevator Pitch

The Hahn School of Nursing and Health Science is San Diego’s premier graduate nursing school, dedicated to preparing innovative nurse leaders through rigorous academics, hands-on clinical training, and a commitment to compassionate, patient-centered care.

Target Audiences

Careers Changers & Aspiring Nurses

MEPN (Master’s Entry Program in Nursing)

Practicing Registered Nurses (RNs) Seeking Specialization or Leadership

CNS (Clinical Nurse Specialist), MSN (Nurse Practitioner), Post-Graduate Certificates

Advanced Practice Nurses Pursuing Higher Degrees

DNP (Doctor of Nursing Practice), Post-Master’s DNP

Nursing Educators & Researchers

PhD in Nursing

Healthcare Professionals Seeking Additional Certifications

Post-Graduate Certificates

Primary Actions

What are the primary actions you want a user to take when coming to your site?

Questions

We have a few clarifying questions we need answered.

How many students are currently set to enroll this coming semester?

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What can a student expect when "Requesting Info"?

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Do you have a CRM to integrate with currently?

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What campaign messaging has been most successful in the last 18 months?

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Reviewing your existing website.

What is working, what isn’t?

Additional Pages to review

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Competitors

USD Hahns stands out with small class sizes, personalized mentorship, and advanced practice opportunities. Competitors focus on affordability, faith-based education, or large-scale research.

Client Website Selects

Client likes brand voices, navigation, interactive questions, faculty expertise. Strong use of Cascade resources, engaging images, and video content.

Vital Selects

What makes them competitors and what can we learn from them?

Client Video Selects

Client likes movement, transitions, voice overs, testimonials and featuring research and history.

Video Litmus

Client likes movement, transitions, voice overs, testimonials and featuring research and history.

Image Board

Client likes program photos, USD campus, student life, and faculty teaching.

Thank You for spending the day with us!

We’re excited to get started on your project! Your AM will be reaching out shortly for next steps.