Project Overview
We’ve digested your answers and pulled out the items we felt were important to discuss along with some questions to follow up on.
Elevator Pitch
Carnegie champions student transformation by aligning institutional strategy, brand, media, enrollment, and student success around what matters most: students.
We help colleges and universities reach students, so students can change everything.
Primary Audiences, Higher Education
Vice President of Enrollment
Goals: Enrollment, Revenue
CMO/Vice President of Marketing
Goals: Various Brand and Marketing Goals + Enrollment, Revenue, Reputation
President
Goals; Enrollment, revenue, reputation, student success
CFO
Goals: Revenue
Primary Actions
What are the primary actions you want a user to take when coming to your site?
- Learn about our solutions/capabilities
- Learn about our services
- Inquire about working together
Questions
We have a few clarifying questions we need answered.
Refresh & Recharge
Let’s pause for a 10-minute break!
Competitors
What makes them competitors and what can we learn from them?
Education Advisory Board
Student Search, research, digital
Ruffalo Noel Levitz
Technology-enabled solutions and services for enrollment management, student success, and fundraising
Simpson Scarborough
Brand with a capital B.
Art & Science
Strategy firm
Echo Delta
Enrollment Marketing. JV branding and web presence.
Paskill
Higher Ed Marketing Agency offering websites, creative campaigns, enrollment marketing.
Ologie
Bold and in your face branding with a focus on their team and their work. Services are hardly mentioned, thought they offer a full suite of marketing capabilities.
Industry UX Patterns
Features and UX systems common to the industry. We pull these as a baseline for “best-in-class” features so we can make them better.
Navigation
Exploring different ways of presenting menu items through both horizontal and vertical navigation patterns. Including call-outs within the navigation.
Solutions
Clear, direct solutions that provide your audience to understand how your solutions solve specific problems.
Portfolio / Case Studies
A place to showcase the work Carnegie does, using impactful visuals and detailed information for each unique project.
Knowledge Hub
A centralized library of educational content—such as articles, guides, FAQs, videos, and whitepapers—designed to inform and empower users.
Social Proof
Including social proof on your website builds trust and credibility with your audience. This includes everything from testimonials and logos to student stories & results.
Carnegie Website Selects
Monks
A fresh/modern site.
Dinergy
Simplicity and interactive scrolling and storytelling is interesting. Cool for a creative piece.
Goodbrand
The way this one “feels” when you scroll is pretty awesome.
Accenture
One of the largest companies in the world, top 15 most powerful brand in the world, and a MASSIVE portfolio in consulting and stil feels fresh and creative forward.
Vital Selects
Teal
Softer color palette with color introduced in graphics and work. Subtle animation used throughout the site for movement.
Jack Morton
Focused on large, beautiful images combined with bold statements & typographic treatments. Includes video and photo.
Remarkable
Focused on story telling and a slow, thoughtful user experience down the page.
NVG8
Interactive storytelling on steroids. Scrolling transitions guide your eye perfectly from message to message, until we with the cartoons...this is gaudy (and expensive), but the storytelling devices are powerful.
Turn.io
They've taken their brand message "Chat for Impact" and chosen to tell that story with full page takeovers for case studies that tie perfectly into their products. They don't lead with their product name, they weave it into the story they are telling.