Project Overview
We’ve digested your answers and pulled out the items we felt were important to discuss along with some questions to follow up on.
Elevator Pitch
SOLES combines academic rigor with real-world experience to prepare changemakers in service of equity and innovation
SOLES is where future leaders, educators and mental health professionals prepare to serve communities and drive change
Primary Audiences
Prospective Students
Start an application
Request more information
Register for an info session or campus visit
Learn about financial aid and tuition
Explore Torero Hub or be directed to it
Get a clear understanding of program offerings
Connect with a student ambassador
Follow and engage with social media platforms
Partners and Stakeholders
Reach out to collaborate or request more info
Explore faculty and staff expertise
Contribute through giving links
Current Students
Access student resources
Stay informed about events and opportunities
Find department-specific information
Alumni
Make a gift or get involved
Stay connected with the university
Celebrate achievements
Access alumni-related resources
Donors
Make a gift or explore giving options
Learn how their support makes an impact
Attend donor-related events
Media
Access recent news stories
Find faculty/staff bios and expert info
Connect with Media Relations (Michelle)
Primary Actions
What are the primary actions you want a user to take when coming to your site?
- Start an Application
- Request more information
- Register for an info session or campus visit
- Give Now
Refresh & Recharge
Let’s pause for a 10-minute break!
Competitors.
What makes them competitors and what can we learn from them?
U of Southern CA
Prestigious private institution that offers many degree options
Loyola Marymount
I don't know much about LMU - I just know they are our biggest competitor for our ACT program
National University
Online learning, accelerated classes, many degree options, accreditation, partnership/ pipeline programs, community presence, affordable, scholarships
Point Loma Naz. U
Affordable and degree options
San Diego State U
Affordable and public education- they are also well known in the community
U of CA, San Diego
Affordable and public education- they are also well known in the community
SOLES Website Selects.
USD Shiley-Marcos School of Engineering
Clean, user-focused design
Consistent subpage layout
Clear visual hierarchy
Purposeful, uniform components
Action-driven CTAs
Approachable, professional tone
Intuitive nav and sub-nav
Programs easy to browse
Key offerings linked clearly
University of Florida - College of Education
Clean, modern, professional look
Easy-to-use, well-organized menu
Balanced visuals and white space
Clear info and CTAs for all audiences
Accessible, scannable content
Strong Impact report subpage
Program previews before click-through
University of Washington - College of Education
Clean, intuitive top-level navigation
Clear, high-impact homepage headlines
Strong branding without clutter
Programs listed with previews and CTAs
Scrollable, easy-to-digest news and events
Subpages feel too text-heavy
Standford
Simplicity, easy to navigate, faculty spotlight
Chapman - Donna Ford Attallah College of Ed. Sciences
Recommended by the Dean
Likes the overall look, feel, and simplicity
Appreciates the use of tiles and the “Message from the Dean”
Prioritizes accessibility of information and intuitive navigation
ASU MLFTC
Bonus!
Vital Selects.
Using existing patterns for wireframing and design.
USD Hahn Wireframes
We start wireframing with existing camino layouts to define strategy, goals, and map key user journeys
USD Hahn Designs
Design—where we bring it all to life with your photography/assets