Project Overview
We’ve digested your answers and pulled out the items we felt were important to discuss along with some questions to follow up on.
Primary Actions
What are the primary actions you want a user to take when coming to your site?
- Register for a conference
- Sign up for courses and certifications
- Enroll in a training: in-person, online, and self-paced video training
- Inquire about consulting services
- Sign up for the newsletter
Additional Sites to Review
Competitors
JWU
US competitor, Food focused
EHL Hospitality Business School
Strong in Europe
Sommet Education
Strong in Europe
Rouxbe
Online training
Excoffier
Online training
Vital Website Selects
Monday.com Acadamy
Example of an endorsed/hybrid brand. A hub for all the different types of learning pathways and events. High contrast colors, playful shapes, clean user flow.
McCormick Recipes
Easily digestible content, key product call outs, key info sidebar
Hubspot Acadmey
Example of an endorsed/hybrid brand. Using a grid layout with a lighter color palette. Popular trainings, trending topic, easy to navigate
Master Class
Very well known, Online class + certificates by industry leaders. A dark edgy yet modern design. heavy emphasis on the people using imagery and snippets of classes.
Thank you for your time!
We’re excited to get started on your project! Your AM will be reaching out shortly with next steps.