Project Overview
We’ve digested your answers and pulled out the items we felt were important to discuss along with some questions to follow up on.
Mission Statement
To provide the best-of-breed products that solve the most challenging problems in text analytics and identity analytics.
Product/Service Positioning Statement
NetOwl provides the most advanced AI-based text and identity analytics products with the best accuracy, speed, and scalability.
Target Audiencess
Typically software engineers/architects or technical managers with college degrees and beyond who work in the industries below. Usually people in 30’s and 40’s. Mostly male.
Government organizations
Who have a need for fuzzy name matching functionality to support various use cases:
- Border Protection
- Watchlist Screening
Who need to analyze a significant amount of unstructured text content for:
- Intelligence
- Defense
- Law Enforcement
Commercial companies
Who have a need for fuzzy name matching functionality to support various use cases (e.g., banks, financial institutions, solution providers to financial institutions, online money transfer companies)
- Sanctions Screening
- Verification of Payee
- Customer database management
Who want to enrich a significant amount of unstructured data with added values (e.g., LexisNexis, Dun & Bradstreet)
- Advanced search for Legal professionals
- Adverse Media Monitoring
Primary Actions
What are the primary actions you want a user to take when coming to your site?
- Confirm we offer the technology/capabilities they’re looking for
- Contact Us
Let's take a quick break!
Additional Pages to Review
Competitors
Text Analytics
Name Matching
NetOwl Website Selects
APSM
Slanted lines and overlayed text blocks/images add some originality. CTA that opens up. They use too much animation though
Trulioo
Very clean/uncluttered design that balances content and white space for ease of reading and achieves variety through images and layouts. Restrained/not excessive use of animation. Not repetitive/tiring.
Redzone
Originality of image shapes. Not the standard rectangular images everywhere.
Alteryx
Nice background with gradient color. Nice animation for the graphics coming up in a staggered fashion
Darktrace
Nice gradient colors. CTA that is revealed when scrolling down. Too dark for us
Ariel Group
Clean, uncluttered. Original banner with photo collage in a unique shape (pyramid). Not excessive animation. Too simple a design though.
Snowflake
Their CTA. Banners in the mid sections that we could use for our “On prem or Cloud”. Their FAQ section and squiggle at the top corner of the hero.
Thank you for your time!
We’re excited to get started on your project! Your AM will be reaching out shortly with next steps.