Project Overview
We’ve digested your answers and pulled out the items we felt were important to discuss along with some questions to follow up on.
Mission Statement
The mission of the UVM Foundation is to secure and manage private support for the benefit of the University of Vermont.
Target Audiences
Predominantly college-educated (undergraduate at minimum, or beyond). Typically some established tie with UVM and/or Vermont. Primarily US-based and English-speaking.
Donors
Alumni
Parents
Staff/Faculty
Potential Donor
Volunteers
Primary Actions
What are the primary actions you want a user to take when coming to your site?
- Give
- Connect (Volunteer or Attend an Event)
- Learn (Get Inspired)
- Work with Us
Additional Pages to Review
Additional Alumni Pages to Review
Competitors
Northeast Public/Flagship Universities
They are our neighbor state’s flagship institution. We compete for students with all northeast public flagship institutions.
SUNY Universities
They are our neighbor state’s flagship institution. We compete for students with all northeast public flagship institutions.
Boston University
A private school competitor, located in a big city.
University of Colorado-Boulder
They are the UVM of the Rockies - similar vibes, just larger.
UVM Foundation Website Selects
UConn Foundation
Sleek, clean, UX, elevated
UVM
Same reasons as above; also our branding
MICA
Inviting and dynamic; feels modern and well tended to; UX and visually exciting; background video as lead visual is nice on a landing page.
Cornell Alumni
The strong focus on storytelling. Admittedly the layout feels a bit stereotypically modular and higher-ed, which we would be eager to get away from.
Boise State University Foundation
Feels hefty without being overwhelming.
Rutgers Foundation
Love the video as hero image on the landing page. Nice layout and integration of alumni + foundation content.
Vital Website Selects
Brown Alumni & Friends
Simple/clean with great page flow and multiple jump off points
Perkins Access
Colorful, prominent give/donate buttons, great FAQ page design
Kenyon
Great use of colors, large imagery, lots of social proof building trust
Chan Zuckerberg
Subnav to other resources, easy filtering, featured posts
Thank you for your time!
We’re excited to get started on your project! Your AM will be reaching out shortly with next steps.