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Wudstock Lumber

Website Kickoff

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Project Overview

We’ve digested your answers and pulled out the items we felt were important to discuss along with some questions to follow up on.

Mission Statement

In the heart of Maine, we work with some of the finest black walnut and luxury hardwoods available - selected for scale, clarity, and exceptional grain.

We are a privately owned business, driven by a genuine passion for timeless material and the people who value it. Our aim is to share that passion through distinctly enduring pieces, crafted from wood that carries presence, character, and longevity.

We sustainably source raw green logs and manage every step in-house: cutting, milling, and kiln drying to precise specifications. From large-format slabs and dimensional lumber to precision gun stock blanks, our process is vertically integrated by design - eliminating the middleman and delivering uncommon material directly to luxury builders, designers, craftspeople, and private collectors.

This level of control allows us to offer one of the most distinctive selections of walnut slabs and hardwood stock on the East Coast, built for those who share our respect for material integrity, provenance, and results that stand the test of time.

Target Audiences

Craftspeople & Woodworking Professionals

Furniture Makers, Millwork Contractors, Commercial Millwork & Casework Shops, Stair & Railing Fabricators, Artists, Sculptors & Functional Art Studios

• Age: 18–80

• Industry: Furniture, Millwork, Architectural Wood, Fine Art

• Education: Tradesman – GED To Masters

• Primary Goals: Purchase exceptional walnut slabs and dimensional lumber to create custom furniture, cabinetry, stair systems, architectural millwork, and functional art where grain, scale, and material integrity are central to the finished work.

Builders, Contractors & Specialty Fabricators

Finish Carpenters / GC Contractors, Luxury Home Builders / Design-Build Firms, Hospitality & Restaurant Builders, Marine & Yacht Interior Builders, Estate Restoration & Historic Preservation Firms

• Age: 18–80

• Industry: Residential, Commercial, Hospitality, Marine, Restoration

• Education: Tradesman – GED To Masters

• Primary Goals: Source reliable, high-quality walnut slabs and dimensional hardwood for residential and commercial builds, including countertops, stair components, beams, trim, millwork, and specialty architectural features—often as signature elements that elevate project value.

Designers & Specifiers

Interior Designers & Architects

• Age: 18–80

• Industry: Residential & Commercial Design

• Education: BFA – Masters / Licensed

• Primary Goals: Specify statement-grade black walnut slabs and hardwood stock for high-end residential, hospitality, and commercial projects—used in custom furniture, surfaces, stair features, wall accents, and architectural focal points.

Private Buyers & Enthusiasts

Homeowners, At-home wood project enthusiasts, Small business owners sourcing material for contractors

• Age: 18–80

• Industry: Residential / Small Business

• Education: Tradesman – GED to Masters

• Primary Goals: Purchase premium walnut slabs or dimensional lumber for personal projects, home upgrades, or to supply contractors—seeking rare material, guidance, and confidence in quality.

Firearms & Precision Wood Buyers

Gun Owners & Gun Manufacturers

• Age: 18–80

• Industry: Firearms

• Education: Tradesman – GED to Masters

• Primary Goals: Purchase premium black walnut gun stock blanks and precision hardwood components for custom rifles, pistols, and shotguns where stability, grain orientation, and craftsmanship are critical.

Primary Actions

What are the primary actions you want a user to take when coming to your site?

Goby Walnut

Reason why we like:

Video, Sustainability, feel of website and story telling. 

Photos of each slab and easy shopping & checkout experience. 

No free Freight- LTL quote to dimensions of slab is instantly quoted as well as gives options to call office for more custom quote if there are special instructions 

Additional Pages to Review

Competitors

GL Veneer

Selling High quality Veneer and wood slabs in west coast with big variety or species and inventory

Berkshire Products

Selling Wood Slabs

Lumber Shack

Selling Wood Slabs

Goosebay Sawmill & Lumber

Like the way they list and explain their wood, using SEO and marketing to target local consumers

Website Selects

Iron Lumber

Simular category focus as ours. Slabs & lumber

Thos. Moser

I like how the homepage is designed; it creates a direct, personalized experience for each visitor, guiding them effortlessly to the products. The layout encourages simple, intentional actions that make a lasting impression, whether the customer buys immediately or returns later to make a purchase.

UX/UI Examples

Clear Navigation & Search

Prominent search bar, logical category navigation with mega-menus, Sticky headers for constant access to cart/search/menu, Breadcrumbs on product pages

Product Filtering

Always visible, filters shouldn’t reset on navigation, show active filters at the top

Strong Product Page CTAs

Primary CTA: Add to Cart, Clear product title + price, reviews?Variant selectors (size, color), Trust badges + guarantees

Smooth Checkout Flow

Autofill-friendly forms, minimal steps (or single-page checkout), Progress indicators, multiple payment options

Vital Website Selects

Green Mountain

Clear menu structure, great use of imagery and video showing the work in action, simple + clean yet professional

Big Green Egg

Brand driven, product centric, lifestyle photography, more inviting, using a trendy serif font to give it more personality

Marshwear

Outdoor/lifestyle focused, natural, muted palette giving a laid back, nature oriented feel

Rugged Trailer

Product first design, looks professional with a little decorative flair, fitting an industrial / outdoor brand

Thank you for your time!

We’re excited to get started on your project! Your AM will be reaching out shortly with next steps.